Content, Seriously Consulting Ltd.
Making order from content chaos.
In October 2023, a meeting of a Boye & Co digital leaders community brought together about a dozen people to discuss topics of mutual interest. My role was to present on the topic of artificial …
One night recently, just before going to bed, I saw a chat message pop up on my screen: Hey, is your website down? I tried to send someone to it but looks like it’s not there.” I let out a …
Accessibility guidelines for digital content turns 10 this year – the WCAG (Web Content Accessibility Guidelines) became an ISO standard in 2012. The start of the W3C initiative was in …
What happens inside the content world seems to be opaque and mysterious. Operating models for content are mostly stuck in the 1980s, taking word processing and spreadsheets as far as possible, but …
Search the term “omnichannel” and you’ll get multiple search results for “omnichannel marketing” with “omnichannel retail” being a strong contender for search results. However, this tells only a small …
One of the frustrations of doing content consultations is when the organisation resists recommendations to improve the content production process. The consultation is going smoothly. The discovery and …
What are the five ways that content operations powers omni channel needs. This video gives you a whirlwind tour. But before we get into it, let me clarify what I mean by content operations. Content …
A recent conversation between a content operations and a Digital Asset Management (DAM) specialist prompted the question: why can’t you just use a DAM to store content? Why would you need a separate …
It’s time to get real about how we talk about content technologies, particularly about content management technologies. The content industry has a naming problem. The problem is not just about …
We know from experience that when it comes to personalisation, there are all too many pitfalls. Take this example: “Dear Amazon, I bought a toilet seat because I needed one necessity, not desire. I do …
Headless CMSes won’t solve your content problems. How the headless trends move content complexity upstream. When you do a Google search on the term “content operations”, the first …
This past year has seen a lot of changes, both in personal habits and business practices, and how they affect each other is still a work in progress. On the personal front, we’ve gone from the …
Discovery is the first step in any project designed to solve a business problem or to reach a business goal that involves content. The Five Pillars framework is an approach adapted from standard …
It may seem odd to begin the discussion of content and context with data, but stay with me. The importance of having good data hygiene, good reference data sets, and data standards for …
One of the misconceptions about the production of content is that of the content “supply chain”. Books published in print works on a supply chain model: create, print, sell, done. There is a distinct …
If you know about content strategy from the practitioner’s point of view, you’ll know that we like our quads. (To be fair, our field of practice practically lives in spreadsheets. But let’s face it, …
What Is Content Operations? What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content …
What happens when you start working in an area that has no real name to it? When it involves content and data, but it’s not “content strategy” exactly, and it’s not “content operations” exactly, and …
