Content, Seriously Consulting Ltd.
Making order from content chaos.
The planning aspects of managing content throughout the content lifecycle.
What happens inside the content world seems to be opaque and mysterious. Operating models for content are mostly stuck in the 1980s, taking word processing and spreadsheets as far as possible, but woefully inadequate for a world where content goes far beyond “documents”. Content is expected to be componentised, re-used, adapted, reconfigured and repackaged, and …
Search the term “omnichannel” and you’ll get multiple search results for “omnichannel marketing” with “omnichannel retail” being a strong contender for search results. However, this tells only a small part of the story. The Wikipedia entry for omnichannel is worth reading because it goes beyond the narrower world of marketing and sales to a wider …
One of the frustrations of doing content consultations is when the organisation resists recommendations to improve the content production process. The consultation is going smoothly. The discovery and gap analysis has been completed, and a set of recommendations has been approved. The stakeholders are on their way to adopting a highly-efficient ecosystem, and then the …
It’s time to get real about how we talk about content technologies, particularly about content management technologies. The content industry has a naming problem. The problem is not just about the semantics of how we name things – the frustration of sitting through a meeting where a group of professionals argue vehemently about “templates” only …
Discovery is the first step in any project designed to solve a business problem or to reach a business goal that involves content. The Five Pillars framework is an approach adapted from standard management consulting methods into an inquiry method developed specifically for the discovery phase of content projects. The method draws out the salient information …
One of the misconceptions about the production of content is that of the content “supply chain”. Books published in print works on a supply chain model: create, print, sell, done. There is a distinct beginning and end. That’s become a less common scenario in today’s business environments. Content production is circular, and works on a …
If you know about content strategy from the practitioner’s point of view, you’ll know that we like our quads. (To be fair, our field of practice practically lives in spreadsheets. But let’s face it, spreadsheets don’t make for sexy visuals.) Do a Google image search on quads, and you’ll find square quads, round quads, quads …
