Content, Seriously Consulting Ltd.
Making order from content chaos.
What are the five ways that content operations powers omni channel needs. This video gives you a whirlwind tour. But before we get into it, let me clarify what I mean by content operations. Content Ops is about production efficiencies, looking at end to end processes, eliminating the many non value add activities and then …
One of the misconceptions about the production of content is that of the content “supply chain”. Books published in print works on a supply chain model: create, print, sell, done. There is a distinct beginning and end. That’s become a less common scenario in today’s business environments. Content production is circular, and works on a …
If you know about content strategy from the practitioner’s point of view, you’ll know that we like our quads. (To be fair, our field of practice practically lives in spreadsheets. But let’s face it, spreadsheets don’t make for sexy visuals.) Do a Google image search on quads, and you’ll find square quads, round quads, quads …
What Is Content Operations? What’s old is new again, and the area of content operations falls squarely in the middle of that old adage. Deane Barker, respected consultant and author of Web Content Management, has found references to content operations in a blog post from over a decade ago. Similarly, I have found reference to …
What happens when you start working in an area that has no real name to it? When it involves content and data, but it’s not “content strategy” exactly, and it’s not “content operations” exactly, and it’s certainly not “data operations”? You adopt a label that is the closest term to what you want to describe. …
