Content, Seriously Consulting Ltd.
Making order from content chaos.
Addition of semantics for building classifications and relationships.
What happens inside the content world seems to be opaque and mysterious. Operating models for content are mostly stuck in the 1980s, taking word processing and spreadsheets as far as possible, but woefully inadequate for a world where content goes far beyond “documents”. Content is expected to be componentised, re-used, adapted, reconfigured and repackaged, and …
A recent conversation between a content operations and a Digital Asset Management (DAM) specialist prompted the question: why can’t you just use a DAM to store content? Why would you need a separate authoring environment for content? Good question, right? When should you put content into a DAM, and when should you use some type …
We know from experience that when it comes to personalisation, there are all too many pitfalls. Take this example: “Dear Amazon, I bought a toilet seat because I needed one necessity, not desire. I do not collect them. I am not a toilet seat addict, no matter how temptingly you email me I’m not going …
Headless CMSes won’t solve your content problems. How the headless trends move content complexity upstream. When you do a Google search on the term “content operations”, the first page of results is overwhelmingly made up of ads from headless CMS vendors. To be clear, the vendors themselves have heads; it’s their content management systems that …
It may seem odd to begin the discussion of content and context with data, but stay with me. The importance of having good data hygiene, good reference data sets, and data standards for interoperability is growing as we need to present better visualisations or crunch data in more sophisticated ways. The ability to carry out …
